Algiers, the capital and largest city of Algeria is a cosmopolitan city that sits in a bay along the Mediterranean coastline. With a population of over 5 million people, it is an important economic, commercial and financial center.

ASIMCO shop boards, posters and roll-up banners are visible across the city in auto service centers as well as spare parts shops. These banners are located strategically in prime auto parts areas of Kouba, Boumerdes, Kolea in Tipaza, Birkhadem and Garidi. This is part of ASIMCO’s global promotional activities.